Noble Panacea's Product Launch

Year: 2022

Objectives

For some reasons, we had not previously arranged a launch event for Noble Panacea, making this the ideal opportunity to officially introduce the brand to both media and customers, while simultaneously unveiling their new product, the Vitamin C Booster.

Integrated Marketing Initiatives

Special Activation for This Campaign:

PR & Customer Events

We invited 6 editors and 14 influencers and socialites to our product launch event, where they explored the brand's story, technology, products, and its commitment to green chemistry and sustainability.

IG post from model @jessjann following her attendance at the event. — IG stories from model @jessjann following her attendance at the event.

IG post from model @angelchu following her attendance at the event.

We also arranged an interactive workshop for media and customers, where they created mood light boards. This hands-on activity illustrated how mood lighting can uplift one's mood, akin to how the Vitamin C Booster enhances the skin's glow.

Online registration page for the VIP event.

Results:

PR event - 43 total media coverages with over 2.5 million media reach.
Customer event - 94% attendance rate and a 100% sales conversion rate.

Additional Activations:

Engaged macro-influencer Elva Ni as the brand ambassador for the launch. Her videos and social media posts generated significant interest, leading many of her followers to inquire about the brand.

@misselvani's IG post for the brand.

VM - elements like lightboxes and window displays were set up in 10 stores.

Complimentary digital screen exposure at the high-end shopping mall, Pacific Place.